Apple has had a complex relationship with virtual and mixed reality headsets, as the high price of the Vision Pro ($3,500) likely makes it less appealing to the general public.
This may be why the American tech giant is exploring alternative options, potentially venturing into the smart glasses market.
Background
Previously, rumors circulated that Apple was developing smart glasses with built-in cameras and support for Visual Intelligence. Bloomberg insider and journalist Mark Gurman confirmed this information, stating that Apple is conducting internal research to assess the potential of launching its own version of smart glasses. Reportedly, the company is eyeing Meta’s Ray-Ban glasses, which feature a built-in camera and AI integration, allowing users to quickly access information about anything within their view.
What We Know
It’s speculated that Apple might release its own smart glasses with an integrated Siri AI assistant, built-in speakers for listening to music, and the ability to monitor health metrics.
Currently, Apple is surveying employees to gauge their opinions on Ray-Ban glasses and similar devices, as well as the feasibility of developing and launching a comparable product.
